Live Nation

Role: Art Director/Lead Designer/Animator

I was the art director leading design for Live Nation's 2023 Concert Week. The final direction is heroed in the instagram mockup and design process for reference. I additionally helped create the tour announcement for The Weeknd's Global tour. I was first brought on for type treatment and then ultimately animated those title cards on the announcement. Process and video shown below.

I turn concepts into fully fleshed ideas- to win tours we created an artist 4 part package. Within the artist-led content bank includes Rider Insider- I was tasked with matching the feel to the rest of the family of content I had had a hand in creating. I art directed with notes from the CD to create an inside-only look into artists riders and the significance behind them.